In my opinion, there are a number of very sneaky default settings that Google have in their campaign settings which are designed to make you spend more money, for very little gain.
So, we thought it would be beneficial to provide the checklist that we use in our agency for all the campaign settings.
In the checklist are all the decision you need to make at a campaign level, and also recommended decisions.
We hope you find this useful, and if you think somebody else would find it useful, feel free to share it! 🙂