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How to Create Gmail Ads in Adwords

Google are always rolling out new features and advancements in potential advertising places. And the most recently released new features is Gmail Sponsored Promotions is now called Gmail Ads.

We have created an introduction video on Gmail Ads here:

As explained in the video, Gmail Ads appear initially in a collapsed state in the Promotions tab in your Gmail account. Once a user clicks on the collapsed ad it will expand into a full email sized canvas (shown below).

 

gmail_ads_collapsed2

gmail_ads_expanded

Note, once you click on the ad, you are still in your Gmail account – i.e you haven’t be taken to a landing page. You have to click on the banner to THEN be taking to a landing page. 

S0, How Do You Create A Gmail Ad?

Easy, below are the steps that you need to do prior to creating Gmail Ads.

  1. Setup a Display Network Only campaign
  2. Target a Placement of mail.google.com
  3. Consider narrowing further your target by adding display keywords that are closely related to what you promote or offer.
  4. Select your Display Network campaign and ad group from the left navigation bar.
  5. Click the Ads tab.
  6. Click the red + Ad button, and select Ad gallery from the drop-down menu.

ad gallery

     7. Click the Gmail ads image.

gmail gallery

     8. Select the template you’d like to use.

screenshot-adwords.google.com 2015-10-07 07-12-05

You will now be given an option to select templates to use for your Gmail Ads. See below:

  • Gmail Image Template
  • Gmail Single Promotion Item
  • Gmail Multi Product template
  • Gmail Custom HTML template

   9. Provide the required information to create a Gmail ad.

screenshot-adwords.google.com 2015-10-07 07-20-43

10. Click Save or Save and preview

The reason for creating a specific Gmail ad campaign is to test the ROI on this specific placement.

Good luck!

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