​Hi, I’m Ilana Wechsler, former data analyst, turned PPC expert.

I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.

Funny, I’m actually not the usual sob story of someone who hated their job and always dreamt of being an entrepreneur – *yawn* (I told you I’m different to those ‘other’ Internet Marketers with their never-ending ‘rags to riches’ stories).

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Truth is, I actually loved my job and had every intention of going back when I left for maternity leave.

But, to cut a long story short, I fell hopelessly in love with my son. Unable to bear the thought of only seeing him on week-ends, I decided to work from home.

Through a process of exploration, I discovered the world of PPC which was the perfect fit for my skills as a data analyst. I quickly fell under the spell of PPC and became even more enthusiastic when I saw the results I was getting my clients!

Fast forward 10 years (and 3 kids later!), I’ve been running a dedicated PPC agency for many years where we manage over $1 million on behalf of clients. I also teach Google AdWords and Google Analytics at the University of Sydney, run numerous in-person workshops and am a frequent speaker at international conferences.

In fact, this year I'll I spoke at Social Media Marketing World in San Diego (as per the pic) and also at Seller Summit in Florida.

I guess you could say that Pay per Click is a bit like another ‘baby’ —I’m a bit obsessed!

When I’m not helping people get amazing results from their PPC campaigns, I enjoy family time with my kids here in Sydney. I wish I could say we simply take long walks on the beach, but the truth is ‘family time’ mainly consists of running between soccer practice and kids dance classes, as any fellow parent will know.