Retargeting Challenge Topic and Video Links 
Online Video (7-Day Course with BONUS Videos)


Day 1

The Big Picture

Facebook Ad accounts

How to Create Google Ad Account

Day 2 

Planning your strategy

Digital Plumbing - Part 1

How to create Facebook Pixel

Day ​3 

Digital Plumbing  
Part 2

How to Create Google Remarketing Tag

Link AdWords to
Google Analytics

Link AdWords to 
YouTube

Day 3 Bonus Videos

GTM Intro

Adding Google RM Code via GTM

How To Upload FB Pixel to GTM

Day ​4 

Creating Lists
Overview

How to Create 
Google Lists

How to Create 
Google YT Lists

How to Upload 
DB to Google

How to Create 
FB Lists

How to Upload 
DB to FB

How to Create 
Video Lists on FB

How to Create Engagement Lists on FB

Day ​5 

Conversion Tracking
Overview

How to Create Google 
Conversion Tracking

How to Create FB 
Conversion Tracking

Google Ads Conversion Tracking Via GTM

Day ​6 

Writing Your Ads

Day ​7 

Account Structure Overview

How to Create Google Campaign

How to Create FB Campaign

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