Here are a couple of mistakes that we observed that many advertisers make...
Conversion Tracking Not Set-Up - Most people don’t realize that setting up conversion tracking is an extra step you have to do before you start running some ads.
Not Installing The Facebook Pixel - The Facebook Pixel is very important if you are running ads so please don’t make the mistake of not installing it.
Not Segmenting Your Audiences - To get the most out of your Remarketing campaigns, you really should be segmenting your audiences.
Top 10 Adwords Mistakes
(You Are Probably Making At Least 3)
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Use this list as a check-list to audit your AdWords account and transform it from "meh" to "wow!"
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