Retargeting Challenge Topic and Video Links 
​Online Video (7-Day Course with BONUS Videos)

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Day 1

The Big Picture

Facebook Ad accounts

How to Create Google Ad Account

Day 2 

Planning your strategy

Digital Plumbing - Part 1

How to create Facebook Pixel

Day ​3 

Digital Plumbing  
Part 2

How to Create Google Remarketing Tag

Link AdWords to
Google Analytics

Link AdWords to 
YouTube

Day 3 Bonus Videos

GTM Intro

Adding Google RM Code via GTM

How To Upload FB Pixel to GTM

Day ​4 

Creating Lists
Overview

How to Create 
Google Lists

How to Create 
Google YT Lists

How to Upload 
DB to Google

How to Create 
​FB Lists

How to Upload 
​DB to FB

How to Create 
Video Lists on FB

How to Create Engagement Lists on FB

Day ​5 

Conversion Tracking
Overview

How to Create Google 
Conversion Tracking

How to Create FB 
Conversion Tracking

Google Ads Conversion Tracking Via GTM

Day ​6 

Writing Your Ads

Day ​7 

Account Structure Overview

How to Create Google Campaign

How to Create FB Campaign

Bonus Session Video

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