Content marketing is a powerful marketing strategy.
However, content marketing combined with paid traffic is a sure fire way to turbo charge your marketing.
The team at Green Arrow Digital believe in an overall online marketing approach and we certainly do not believe in relying on only one traffic source.
So, implementing a content marketing strategy is the perfect complement to a paid traffic campaign.
Why Should You Implement Content Marketing with Paid Traffic?
Paid traffic provides valuable insights into what people are searching for, and importantly, how such search traffic behaves. Through analysing performance reports of your paid traffic campaigns, we isolate which key search terms are most valuable to you – which keywords lead to customers.
This information is invaluable since you can hone in on exactly the type of searcher you want to capture.
We then gather this information and incorporate it into an overall content marketing strategy. We have a team of writers who providing blog content for your website based on these specific keywords.
You content is then syndicated out across various social networks, such as Facebook, Twitter, YouTube, and Google+.
This is an extremely powerful strategy as over time, not only will you receive traffic through you paid campaigns, but additional traffic will come from a variety of sources.
If you would like to know more about this aspect of our service, just contact us and we would be happy to discuss this further.