The Top 10 AdWords
mistakes that are
costing you money...
Are you spending a fortune on AdWords and just not getting results? Or, are you getting some results, but feel like you could be getting much better results?
We’ve audited literally 100’s of AdWords accounts, and we see the same mistakes made over and over again! Chances are, you are making some (if not all!) of the mistakes that we see ALL THE TIME which results in so much WASTED AD SPEND!
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Download our FREE eBook
where we go into detail on the most
common mistakes AND YOU WILL DISCOVER
- Discover the Top 10 AdWords mistakes that SO many businesses make.
- Save money and reduce wasted ad spend by implementing what we outline.
- Use this list as a check-list to audit your AdWords account and transform it from “meh” to “wow!”
Here are a FEW of the mistakes
that we see so many people make
No Conversion
Tracking Set Up
This is critical to the success of your account. By setting up conversion tracking, you will know what IS working AND what ISN’T working (both EQUALLY important)
Remarketing Code
Not Installed
Please install your remarketing code NOW so you can be recording anyone who comes to your website. This way, when you ARE ready to start a remarketing campaign, you have a nice, big remarketing list to kick off with.
Search & Display Campaigns Grouped Together
Please separate out your Search Campaigns from your Display campaigns. They are completely different campaigns, and need to be treated separately so you can accurately analyse their performance.
And LOTS MORE....
OUR HAPPY CLIENTS
A Bit ABOUT Green Arrow
Hi, I’m Ilana Wechsler, former data analyst, turned PPC expert.
I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.
Funny, I’m actually not the usual sob story of someone who hated their job and always dreamt of being an entrepreneur – *yawn* (I told you I’m different to those ‘other’ Internet Marketers with their never-ending ‘rags to riches’ stories).
Truth is, I actually loved my job and had every intention of going back when I left for maternity leave. But, to cut a long story short, I fell hopelessly in love with my son. Unable to bear the thought of only seeing him on week-ends, I decided to work from home.
Through a process of exploration, I discovered the world of PPC which was the
perfect fit for my skills as a data analyst. I quickly fell under the spell of PPC and became even more enthusiastic when I saw the results I was getting my clients!
Fast forward 10 years (and 3 kids later!), I’ve been running a dedicated PPC agency for many years where we manage hundreds of thousands of dollars on behalf of clients. I also teach Google AdWords and Google Analytics at the University of Sydney, run numerous in-person workshops and am a frequent speaker at
high-level conferences.

