Facebook News Feed Image Ads
Wondering what sizes and specifications for Facebook Ad images are?
With the array of different placements available, the image ad sizes and specs vary slightly.
So this infographic will help…
Facebook Carousel ads are quite versatile, and brands can use them is numerous locations:
- Facebook Feed (Image and Video)
- Facebook Right Column
- Facebook Instant Articles
- Facebook Marketplace
- Facebook Audience Network Native, Banner, and Interstitial
The formal sizes and specifications for Facebook Carousel images are:
- Minimum image size: 600 x 600
- Recommended image size: At least 1080 x 1080. No maximum size restrictions
- Minimum 2 cards and max of 10 cards per Carousel Ad
- Recommended image ratio: 1:1
- Images no more than 20% text
- Image file types: .jpg or .png
- Text: 125 characters (if there is no link)
- Headline: 40 characters (any more will appear truncated)
- Link Description: 20 characters (optional on Instant Articles)
Facebook News Feed Video Ads
Sizes and specifications for Facebook Feed Video ads are:
- Recommended image size: 1200 x 628 (1080 x 1080 for a 1:1 image). No maximum size restrictions
- Image ratio: 9:16 to 16:9 (no link involved), 1.9:1 to 1:1 (if there is a link)
- Images no more than 20% text
- Image file types: .jpg or .png (Note: animated GIFS should be uploaded as a video ad)
- Text: 125 characters (if there is no link)
- Headline: 25 characters (any more will appear truncated)
- Link Description: 30 characters
Facebook Carousel Ads
Facebook Carousel ads are quite flexible and you the advertiser can use it on numerous locations:
- Facebook Feed (Image and Video)
- Facebook Right Column
- Facebook Instant Articles
- Facebook Marketplace
- Facebook Audience Network Native, Banner, and Interstitial
Here are the sizes and specifications for the image based carousel ads:
- Minimum image size: 600 x 600
- Recommended image size: At least 1080 x 1080. No maximum size restrictions
- Minimum 2 cards and max of 10 cards per Carousel Ad
- Recommended image ratio: 1:1
- Images no more than 20% text
- Image file types: .jpg or .png
- Text: 125 characters (if there is no link)
- Headline: 40 characters (any more will appear truncated)
- Link Description: 20 characters (optional on Instant Articles)
Here are the sizes and specifications for the video based carousel ads:
- Recommended resolution (Facebook Carousel video): 1080 x 1080 pixels
- Minimum 2 cards and max of 10 cards per Carousel Ad
- proper aspect ratio: 1:1
- All video formats should be either .MP4 or .MOV
- Max video size: 4GB per video
- Max video length: 240 minutes
- Video thumbnail image no more than 20% text
- Text: 125 characters (if there is no link)
- Headline: 40 characters (any more will appear truncated)
- Link Description: 20 characters (optional on Instant Articles)
Check the full infographic for the news feed formats below:
