One of the best aspects about Pay Per Click (PPC) marketing is that you only pay when someone clicks on your ad.

So the challenge many advertisers face is enticing people to click on your ads. Whilst the ad copy plays a crucial role, there are other aspects to factor in.

We have compiled a checklist of these other aspects so you can get the best chance of a high click-through-rate (CTR).

Best Ways To Increase Click-Through-Rate of Ads

1. Add Sitelinks

Sitelinks are additional links below your ad. You can see what we mean by the picture below.

As you can see from the picture above, the sitelinks are the additional hyperlinks below the ad. Sitelinks used correctly can really enhance an ad by taking up additional and valuable real-estate on the Google page. In fact, we recommend adding in all of the available ad extensions.

With sitelinks, the one caveat with these is that they each need to point to a different page on your website. So, you cannot have 4 sitelinks, each pointing to the same page. We highly recommend adding sitelinks to your ad as we get great results from our sitelinks. You can even have different sitelinks for different campaigns. But we will be posting a dedicated article on sitelinks, so stay tuned.

2. Capitalise The First Letter In Every Word

We find we get the best results from having the first letter in every work in an ad with a capital letter. This can be shown below.

Whatever the reason, perhaps it is psychological, but it definitely makes your ad stand out more. We have tested this extensively, and get much better results from having each work start with a capital letter.

3. Ensure Your Have Negative Keywords

If you have some of your keywords set to broad match, your ad is going to show up for a lot of results. Some of which are relevant and of course, some of which are not.

So, the best way to ensure your ad is showing up when you should be, is to add negative keywords to your keyword list. By ensuring your ad is only showing up when it is relevant will boost your CTR.

This is best explained with an example. Say you have a catering business and you bid on the term ‘catering company’ (broad match). Your ad may end up displaying for people looking for catering company supplies. They’ll see that your ad is irrelevant to their needs and won’t click on it, lowering your click-through rate. So, by adding in a negative keyword of “supplier”, “supplies” etc, your ad will not be displayed for those types of queries.

4. Incorporate Long Tail Keywords

This leads us to incorporating long tail keywords into your campaigns. Generally speaking the more words in a search query (long tail keywords), the more targeted the term and therefore the more relevant your ad can be.

Long tail keywords have significantly less volume, are much more focused and targeted to a specific topic and have the added bonus of often being significantly cheaper than one or two word keywords. So, are a necessary component to a successful AdWords account

5. Ensure Your Keywords Are Relevant To The Ads

One of the most common mistakes people make is putting too many keywords into one ad group. This becomes a problem as the more keywords you have in each ad group, the more difficult it is to match the keywords to the ad. We recommend an absolute maximum number of 20 keywords per ad group. But in reality, we often only have a handful of keywords per ad group. This ensures that each ad is highly targeted to the keywords we are bidding on and importantly is extremely relevant. Hence, a high CTR.

6. Increase Your Bids

Ad position also plays a role in CTR. I read somewhere that the ads that are in the first 3 spots (above the organic results) get 3 times as many clicks as the ads on the sidebar. So, by increasing your bids to be one of the top 3 ad positions will no doubt improve your CTR. However, it will also dramatically increase your advertising costs!

7. Split Test Your Ads

Once again, it amazes me how many times I see accounts with only 1 ad in an ad group.

Each ad group should have at least 2 ads so you can find which is the winning ad. We continually split test our ads to continually try and improve the CTR. Bear in mind, the more ads you have in each ad group, the longer it will take to statistically find a winning ad.

So there you have it.

We hope you find this list helpful and of course, if you have any comments or questions, we would love to hear from you. So, leave a comment below.

Introduction

Green Arrow Digital regards customer privacy as an important part of our relationship with our customers. The following privacy policy applies to all Green Arrow Digital users, and conforms to Internet privacy standards. If you have questions or concerns regarding this statement, you should first contact Ilana Wechsler at (02) 8060 7311.

Collection of Information

In order to use the Green Arrow Digital website, we may require information from you in order to provide the best service possible. All correspondence may also be collected and stored, particularly in regard to sales, support and accounts, including Email. Any information collected by Green Arrow Digital is collected via correspondence from you or your company. This may be via the telephone, Email, mail, fax or directly through our website.

Use of Collection Information

Any details collected from Green Arrow Digital customers is required in order to provide you with our products and/or services, and a high level of customer service. Correspondence is recorded in order to provide service references, and to assist in our staff development.

Storage of Collected Information

The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using secure socket layer technology (SSL). When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

If you have any questions about security on our Website, you can email us at ilana@greenarrowdigital.com

Access to Collected Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing us at ilana@greenarrowdigital.com.

Orders

If you purchase a product or service from us, we may request certain personally identifiable information from you. You may be required to provide contact information (such as name, Email, and postal address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Communications

Green Arrow Digital uses personally identifiable information for essential communications, such as Emails, accounts information, and critical service details. We may also use this information for other purposes, including some promotional Emails. If at any time a customer wishes not to receive such correspondence, they can request to be removed from any mailing lists by emailing us at ilana@greenarrowdigital.com. You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Third Parties

Green Arrow Digital may at its discretion use other third parties to provide essential services on our site or for our business processes. We may share your details as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for any other purpose. Green Arrow Digital does not share any information with third parties for any unknown or unrelated uses.

Legal

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Website.

Links

Links on the Green Arrow Digital site to external entities are not covered within this policy. The terms and conditions set out in this privacy statement only cover the domain name of www.greenarrowdigital.com

Changes to Privacy Policy

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by Email, or by means of a notice on our homepage.

Green Arrow Digital Security Policy

Green Arrow Digital uses the eWAY Payment Gateway for its online credit card transactions. eWAY processes online credit card transactions for thousands of Australian merchants, providing a safe and secure means of collecting payments via the Internet. All online credit card transactions performed on this site using the eWAY gateway are secured payments.

– Payments are fully automated with an immediate response.

– Your complete credit card number cannot be viewed by Green Arrow Digital or any outside party.

– All transactions are performed under 128 Bit SSL Certificate.

– All transaction data is encrypted for storage within eWAY’s bank-grade data centre, further protecting your credit card data.

– eWAY is an authorised third party processor for all the major Australian banks.

– eWAY at no time touches your funds; all monies are directly transferred from your credit card to the merchant account held by Green Arrow Digital

For more information about eWAY and online credit card payments, please visit www.eWAY.com.au

Delivery Policy

After ordering online, you will receive an email confirmation from eWAY containing your order details (if you have provided your email address). We will normally confirm receipt of your order within a few minutes of ordering. We will attempt to send your software/license/access code via email within 2 working days.

If you wish to query a delivery please contact us at ilana@greenarrowdigital.com.

Refund Policy

If for any reason you are not completely satisfied with your purchase we will give you a 7 day money-back guarantee from the time you receive the goods. Please email us at ilana@greenarrowdigital.com within that time if you are not satisfied with your purchase so that we can resolve any problems.

www.greenarrowdigital.com is committed to our responsibilities to protect your privacy and the security of information you provide.

The purpose of this Policy is to inform you, as a visitor of this website, what kinds of information we may gather about you when you visit, how we may use that information, whether we disclose it to anyone, the choices you have regarding our use of that information and how you can correct that information. If you have any concerns, questions or comments about this Policy or the website you can contact at admin@greenarrowdigital.com.

Email newsletters:

If you subscribe to receive one or more of our email newsletters, you will need to register an account with us. We provide newsletters to you free of charge.

Our newsletters may contain promotions or advertisements relating to goods or services provided by us and associated third parties. If at any time you wish to unsubscribe from an email newsletter you may do so by following the unsubscribe instructions on the newsletter or by emailing us at admin@greenarrowdigital.com.

Cookies:

The website automatically gathers certain information such as IP addresses and the number and frequency of visitors to the website and individual web pages. This is collected using cookies and is used by us for security and monitoring purposes, to manage the website, to track usage, to improve the website and to improve the website services.

Cookies are pieces of information that are stored by the browser on the hard drive of your computer. The website also uses cookies to enable us, and any person who advertises on the website, to provide features such as remembering certain information about you and your preferences so that we and they can deliver targeted material which will be of most interest to you.

Cookies can be deleted from your hard drive or you can configure your web browser so that it rejects cookies. Rejection of cookies will not prevent you from using most of the features on the website. If you experience any problems deleting cookies, you should contact the supplier of your web browser.

Information sharing:

We only ever share your personal information with third parties with your permission.

If any third party organises or manages on our behalf a promotion, competition, survey or poll run through the website in which you wish to participate, we may ask to disclose your information to that third party to enable them to do so. They will be prohibited from using your information for any other purpose unless you have given them specific consent.

Note that if you upload or post any information to a public part of the website, we may use it in accordance with our Terms and it may be viewed and used by others.

Forums and Blogs:

Please be aware that when you post information to any forums, chat rooms, blogs, or message boards on or through the website, that information can be accessed by the public and used to send you unsolicited communications.

Storage of information:

Your information is collected and stored on servers on behalf www.greenarrowdigital.com. We may keep your information for a reasonable period for the purposes set out in this Policy.

Security:

We adopt appropriate security procedures to help prevent unauthorised access to your information. www.greenarrowdigital.com shall not be liable for any attempt to hack or crack or otherwise gain access to any part of this website including any of your information.

Use of details:

In order to make use of some services provided through the website such as the forums, email newsletters, competitions and polls, you will need to register an account with us. When you do so, you will provide us with information about yourself and you will be able to choose to receive our newsletter. You can log in to your account and update your preference at any time in the membership details section of your profile. We will only use your information in accordance with your instructions and as set out in this policy.

By providing us with telephone numbers or an email address, you consent to being contacted by these methods for these purposes. If you do not want to receive marketing information from us, you can notify us as part of the registration process, you can stop receiving this information at any time by following the unsubscribe instructions on the correspondence you receive, by amending your account preferences, or by emailing us at admin@greenarrowdigital.com giving your username and password plus details of the information you no longer wish to receive.

If you wish to take part in any poll or survey run through the website, we will also use your information for the purposes specified in the poll or survey. We may also disclose non-personal, aggregated information we collect through the poll or survey to third parties.

If you wish to take part in any promotion or competition run through the website, we will also use your information for the purposes specified in the promotion or competition, to make sure you are eligible to enter the promotion or competition, to contact you if you have won a prize and for publicity purposes.

Other sites:

The website contains links to third party websites. We may, on occasion, disclose non-personal aggregated information to the owners or providers of those third party websites.

We link to a wide variety of other websites and we display advertisements from third parties on our website. We are not responsible for the content or privacy policies of these websites or for third party advertisers or for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for those sites or advertisers nor are we authorised to make representations on their behalf.

Information use:

We may use your information as set out in this privacy policy and in any other manner you expressly consent to us doing so, we may also use your information for any purpose if we are required to do so by any law or other regulatory or government authority, to enforce our terms or to protect the safety of others. In particular, we may collect and use personal information for the purposes of investigating and, if necessary, removing any content about which we receive a complaint.

Policy changes:

By using the website you agree to the terms of this Policy and our Terms. We may amend this Policy and the Terms from time to time. If we do so, we will post an updated version on the website. You will be bound by the new terms upon your continued use of the website.

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LATEST PODCAST POST

Best Ways To Increase Click-Through-Rate of Ads

1. Add Sitelinks

2. Capitalise The First Letter In Every Word

3. Ensure Your Have Negative Keywords

4. Incorporate Long Tail Keywords

5. Ensure Your Keywords Are Relevant To The Ads

6. Increase Your Bids

7. Split Test Your Ads

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